Ethical Shopping

Pure Charity


Pure Charity





I’ve met the Pure Charity peeps at two different conferences.  They are awesome, and they are oh-so-patient with me as I try to understand the concept.  Here it is in Melaniese: basically, you sign up, download a plugin-thingy, and every time you shop online at one of their many, many partners, you click the Pure Charity logo at the top left of your screen.  That activates your account and from then on, a percentage of everything you purchase on that site goes into your Pure Charity account.  Then you can go to your Pure Charity account and “shop” for cool projects to fund with your accrued money, like clean water and education for orphans.  You get to spend your money twice, and you get to shop twice with the same money!  Go to their website, because they probably explain it better.

Why I Like This:

Okay.  I want to make the Slave-Free Christmas Challenge accessible to everyone.  I would love to brag that every single item I ever buy is fair trade and perfect.  I continue to improve my spending habits, but many of my dollars still land in places that I won’t be promoting in this series.  This is where Pure Charity comes in.  These guys have partnered with a ton of retailers, like Apple, Macys, Best Buy, Target, and Walmart, to help you earn a percentage off your purchases that you can use to fund charitable projects of your choice.  Seriously, if you’re talking all big and bad with the fair tradey stuff but secretly know you’re going to buy a new laptop, stop what you’re doing now and get a Pure Charity account.  It’s FREE MONEY for charity.  You’re already spending it, so make sure the money is also helping people.

Slave-Free Christmas Challenge:

This Christmas, I’ve challenged myself to shop my entire Christmas list from organizations that are helping people, not hurting people.  Today, 27 million men, women, and children live as someone else’s property.  Slaves are making the items that I’m buying to celebrate the birth of my Lord and Savior.  Somehow I don’t think He’s blessed by the blood on His birthday presents.  For more information on my Slave-Free Christmas project, click here.

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