Ethical Shopping

Pure Charity: How Every Purchase Can Help Someone


Pure Charity





I’ve met the Pure Charity peeps at two different conferences.  They are awesome, and they are oh-so-patient with me as I try to understand the concept.  Here it is in Melaniese: basically, you sign up, download a plugin-thingy, link it to your credit card, and every time you shop online at one of their many, many partners, you click the Pure Charity logo at the top left of your screen.  That activates your account and from then on, a percentage of everything you purchase on that site goes into your Pure Charity account.  Then you can go to your Pure Charity account and “shop” for cool projects to fund with your accrued money, like helping Sole Hope hire a nurse in Uganda.  You basically get to shop twice with the same money, once for whatever product you need, and once for whatever charity you like.

Why I Like This:

I want the Slave-Free Christmas Challenge to impact every purchase that we make.  I would love to brag that every single item I ever buy is fair trade and perfect.  I continue to improve my spending habits, but many of my dollars still land in places that I won’t be promoting in this series.  This is where Pure Charity comes in.  These guys have partnered with a ton of retailers, like Apple, Macys, Best Buy, Target, and Walmart, to help you earn a percentage off your purchases that you can use to fund charitable projects of your choice.  Seriously, stop what you’re doing now and get a Pure Charity account.  It’s FREE MONEY for charity.  You’re already spending it, so make sure the money is also helping people.  With Pure Charity, every purchase you make can help someone.

Slave-Free Christmas Challenge:

This Christmas, I’ve challenged myself to shop my entire Christmas list from organizations that are helping people, not hurting people.  Today, 27 million men, women, and children live as someone else’s property.  Slaves are making the items that I’m buying to celebrate the birth of my Lord and Savior.  Somehow I don’t think He’s blessed by the blood on His birthday presents.  For more information on my Slave-Free Christmas project, click here.

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